As you probably already know Google did a massive update a few months back called their “panda” update.
The gist of the update was to get rid of junk websites that were ranking well in Google’s search results. (which in my opinion was a good thing anyway)
A lot of, let’s just call them “drama queens or kings”, have been posting all of the Internet that the “day’s of the small businesses doing SEO are over”.
Okay, so I’m going to warn you ahead of time that this is going to be a long post.
In the last post we talked about “Things You Say” and this week I’ll cover “Things You Do” to improve conversion rate on you websites.
Let’s get started…
Okay, so in my last post I talked about knowing your numbers and the importance of tracking. That was a pre-curser to everything else we’ll talk about w/ regards to CRO. If you don’t know where you started and you make a change you’ll have no idea whether the change was good or bad.
So I’ve had a lot of questions lately about Conversion Rates and how to improve your conversion rate. So I figured since I can’t do this in on post I’ll dedicate the next few weeks to discussing Conversion Rate Optimization (CRO).
First of all if you haven’t read my post called “Which is Easier: Doubling your Conversion Rate or your Traffic?” then read that as I think you’ll gain some good insight on why CRO is so important.
I’m going to try and break the posts up in a sequential format that make sense (at least I hope they do) so that each post will build upon itself. So here goes…
How many times have you watched a commercial or an infomercial on your television and realized that the advertisers have gone much too far with the hype for their product?
You often see people (in fake testimonials even) saying that the product is some amazing creation sent from the heavens that will make your entire life better for less than the price of a full tank of gas.
Thinking how ridiculous this all sounds, you decide you have had enough television and you promptly get back to work on your marketing website. On a quick read through of your sales copy, you suddenly realize that your marketing hype is just as bad as the rubbish you just saw on that commercial.
There is a fine line between hyping your product enough to get people excited and going overboard on all of the unbelievable claims. Unfortunately, far too many fledgling Internet marketers (and master marketers alike) fail to notice where that line begins and where it ends.
Getting your customers to take action is why we do what we do. If you haven’t mastered the art of conversions, then this post will help you w/ the aspect of “compelling your user to take action”
So if you haven’t heard the news yet about Google’s new platform that is meant to take on Facebook then you’ve probably been hiding under a rock.
It’s called Google Plus (Google+) (here’s their official Google Plus Page) and it’s a Facebook “look-a-like” with several nuances that make it unique.
This is going to be a very quick post to answer a question I’ve been getting a lot lately…How do I install the Google Plus Button on my Website/Blog.
Below you’ll find a how-to guide on how to install the plus one button on your site/blog. (For more information on why you should install Plus One go to my post “How Google Plus Affects SEO“)
Since you have already created the proper headlines and sublines now you need to get into that real nitty gritty stuff. The stuff that people want based on your effective headline and subline writing skills. Here goes:
I’ve had a lot of emails recently about how to set up Google Analytics. I thought about putting together some videos and then got to thinking… Google already has a bunch of great videos on how to set up and use Google Analytics. So, I’ve included links and some of the videos here that I feel will help you.
Continue reading
