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20 Must-Have Attributes of a Great Marketer
What does it take to be a great marketer? You don’t necessarily have to have studied marketing or even advertising in college—in fact, few of today’s top marketers did! Instead, the great marketing minds of the world have a certain set of characteristics that have vaulted them to the top of the heap. Here are 20 attributes of the greatest marketers known to mankind. Print them
5 Brand Messaging Mistakes Commonly Made By Marketers
Have you ever been around someone who has trouble articulating their thoughts and feelings? Perhaps they get a little tongue-tied or simply can’t find the right words? Often times brands find themselves in this situation. Bubbling with great ideas and catchy phrases, but unable to spread that message to their fans and followers. Sometimes this warrants a few head-scratches; why aren’t we
5 Tips to Making a Great First Impression with your Website
Anyone who has ever had a job interview will tell you about the importance of making a good first impression. Those first few seconds of looking into a potential employer’s eyes can be terrifying – and you don’t want them to know that. The same thing can happen when coming face-to-face with a new customer. Will they like you? Will
Stumped by Twitter? Try These 12 Easy Tips
Sometimes, you just need an extra boost when it comes to social media, including Twitter. Check out these 12 great tips to help you stand out on the popular 140-character social media service. Use Twitter with a purpose in mind. Don’t just do it because every other business is. Make sure that you have a goal for your Twitter account and
Advice for Effectively Working from Home—From People Who Know
Many of our members are people who run their own business by working from home—bloggers, consultants, artists, you name it. Though some people think working from home sounds like the easiest thing in the world, you people know different. It takes a lot of work! There’s no one looking over your shoulder, making sure you stay on task and produce
5 Tips to Making a Great First Impression with your Website
Anyone who has ever had a job interview will tell you about the importance of making a good first impression. Those first few seconds of looking into a potential employer’s eyes can be terrifying – and you don’t want them to know that. The same thing can happen when coming face-to-face with a new customer. Will they like you? Will
3 Marketing Hereos Reveal Their Social Media Pet Peeves
Does it sometimes feel like everyone else has got online marketing figured out? You look at your Twitter feed, you read your favorite blogs, and you wonder how they do it. However, the truth is that not everybody knows what they’re doing—instead, you’re seeing those few “marketing heroes” that have figured out how to stay present and relevant in the online world.
33 Sources for Fantastic Blog Content Ideas
If you’ve read our blog long enough, hopefully you’ve already figured out that blogging is important for your small business website. This article’s for all you faithful bloggers out there. You’re trying your best to write regularly, but sometimes you just can’t come up with topics fast enough. Or maybe you can come up with ideas, but they’re…well, boring! Not
6 Tips for Writing Engaging Content
Do you want to do things well? Most people do. Nobody wakes up in the morning hoping they will do something badly. That would be a pretty negative way to live our lives. But there have definitely been times where I’ve woken up and believed I would fail at a task, whether I wanted to or not. I’m human, I mess up, it’s a
5 Smart Steps for Improving Customer Experience
As a small business owner, you’re always looking for ways to improve your business and, as a result, make more money. You spend lots of time perfecting your products, paying attention to every detail and flaw. But do you also make sure that the customer experience is just as polished? Because let’s be honest, if your customers have a bad experience with your
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