Anyone who has ever had a job interview will tell you about the importance of making a good first impression. Those first few seconds of looking into a potential employer’s eyes can be terrifying – and you don’t want them to know that. The same thing can happen when coming face-to-face with a new customer. Will they like you? Will
You might send someone to a landing page for various reasons. Perhaps they’ve clicked through from a PPC ad, and you have a product to offer that matches their needs. Or maybe you’ve promoted a post about your ebook on Facebook, and this landing page will provide a download link. Whatever your purpose, it’s important to make sure your landing
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