What does it take to be a great marketer? You don’t necessarily have to have studied marketing or even advertising in college—in fact, few of today’s top marketers did! Instead, the great marketing minds of the world have a certain set of characteristics that have vaulted them to the top of the heap. Here are 20 attributes of the greatest marketers known to mankind. Print them
Anyone who has ever had a job interview will tell you about the importance of making a good first impression. Those first few seconds of looking into a potential employer’s eyes can be terrifying – and you don’t want them to know that. The same thing can happen when coming face-to-face with a new customer. Will they like you? Will
Does it sometimes feel like everyone else has got online marketing figured out? You look at your Twitter feed, you read your favorite blogs, and you wonder how they do it. However, the truth is that not everybody knows what they’re doing—instead, you’re seeing those few “marketing heroes” that have figured out how to stay present and relevant in the online world.
As a small business owner, you’re always looking for ways to improve your business and, as a result, make more money. You spend lots of time perfecting your products, paying attention to every detail and flaw. But do you also make sure that the customer experience is just as polished? Because let’s be honest, if your customers have a bad experience with your
Let me preface this post with a caveat: At eWealth Training, we continually stress the idea that most of successful internet marketing is a long, step-by-step process. You pretty much have to be patient or you’ll go crazy, because finding success online is rarely an overnight occurrence. That being said, there are always ways to give your progress a gratifying
In a world where every medium is a chance to sell, it’s easy to feel overwhelmed by mediocre messaging and boring branding. That’s why it’s so refreshing to see a company going out of the box with their marketing and taking a risk to reach their audience. For me, discovering a wacky new marketing campaign is somewhat akin to that
Are you struggling to put together a solid Twitter strategy for your small business? If so, that’s totally understandable. There are so many people and brands on Twitter, it sometimes seems impossible to cut through the noise and make an impression on your audience. One thing that may help you is to look to the example of companies that are
Pinterest is a fabulous yet underestimated tool for online marketing. Like Twitter, it’s gotten a bad rap in the past because its original uses were a little…frivolous. However, this quickly-growing social media giant is redeeming itself as a powerful way to bring in blog traffic. Pinterest users love blog posts, and if you’re smart you can use this to your great advantage as